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🔬 The Science Behind Zyra

Zyra's daily text-based system is built on proven health and behavior science. We designed it to be simple, effective, and realistic for everyday people. Here's what powers it.

1. Building Habits that Stick

• ✅ We send habits in small, easy chunks — based on BJ Fogg's Tiny Habits method and James Clear's Atomic Habits.
• ✅ Zyra uses cues (texts at the same time daily) and rewards (positive reinforcement) to build consistency. This follows the research of Wendy Wood.
• ✅ You'll notice we suggest stacking new habits with routines like brushing your teeth or finishing lunch. This is called habit stacking.
• ✅ We remind you that progress isn't about intensity — it's about consistency. That's the 1% better principle.

2. 80/20 Weight Loss Strategy

• ✅ We help you focus on the few habits that matter most for losing weight — like eating protein, walking daily, and sleeping better.
• ✅ Meals are built around protein and whole foods. Research shows this supports satiety and metabolism.
• ✅ We avoid ultra-processed foods. Studies show they cause excess calorie intake.
• ✅ Water before meals helps reduce hunger. One study showed 5 lbs lost in 12 weeks just from drinking 2 cups of water before eating.
• ✅ Walking works. Even 7,000 steps a day improves outcomes.
• ✅ Strength training helps you lose fat without losing muscle.

3. What We Learned from the Best Apps

• ✅ Noom uses daily micro-lessons, coaching, and nudges. We do the same — but by text.
• ✅ MyFitnessPal uses logging, streaks, and feedback to build accountability.
• ✅ Weight Watchers (WW) leverages community, points tracking, and small wins.
• ✅ Text-based programs have high engagement and lower friction than apps.

4. Our Philosophy

Zyra is built around structure, simplicity, and support. We don't promise perfection — just consistency.

• ✔️ Show up daily
• ✔️ Stick to the 4 pillars (eat, move, sleep, reduce stress)
• ✔️ Don't overthink it — just follow the texts

We built Zyra to help you build a healthier life one small win at a time. And we stand behind every recommendation we send.